Examining Public Relations Strategies for Promoting Transparency in Local Governance: A Case Study of Keffi LGA, Nasarawa State
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Chapter One: Introduction
1.1 Background of the Study
Transparency in local governance is fundamental to fostering trust, accountability, and effective service delivery. In Keffi LGA, Nasarawa State, the absence of open communication and citizen engagement has often hindered governance processes. Public Relations (PR) strategies can address these gaps by promoting transparency through stakeholder dialogue, media engagement, and information dissemination. These initiatives ensure that local governments remain accountable and responsive to the needs of their constituents.
1.2 Statement of the Problem
The lack of transparency in local governance in Keffi LGA has led to public distrust and limited citizen participation in decision-making processes. This study explores how PR strategies can enhance transparency and improve public trust in governance.
1.3 Objectives of the Study
- To examine the role of PR in promoting transparency in local governance in Keffi LGA.
- To identify effective PR strategies for enhancing public trust and accountability.
- To assess the challenges of implementing PR initiatives in local governance.
1.4 Research Questions
- How does PR promote transparency in local governance in Keffi LGA?
- What PR strategies effectively foster public trust and accountability?
- What challenges affect PR efforts in promoting transparency in governance?
1.5 Research Hypotheses
- H0: PR does not significantly impact transparency in local governance.
- H1: Effective PR strategies enhance public trust in governance.
- H2: Addressing challenges improves the success of PR initiatives.
1.6 Significance of the Study
The study highlights the potential of PR in transforming local governance, offering insights for policymakers, communication experts, and advocacy groups on fostering transparency and accountability.
1.7 Scope and Limitations of the Study
The study is confined to PR strategies aimed at promoting transparency in Keffi LGA, Nasarawa State.
1.8 Operational Definition of Terms
- Transparency: Open and accountable governance practices that allow citizens to access information and participate in decision-making.
- Public Relations (PR): Strategic communication efforts aimed at fostering trust and transparency in governance.
- Local Governance: The management of public affairs by local government authorities.
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